The celebration took place on January 29th. It began with an invitation-only gathering at the brand’s freestanding boutique, located on New York’s Fifth Avenue where key media partners had the opportunity to preview the boutiques exclusive timepiece collections and meet TAG Heuer’s Global CEO and President, Stephane Linder and Cameron Diaz. The fete continued with a cocktail reception at the Museum of Modern Art across the street from the boutique.

‘New York City is the epicenter of culture, entertainment and fashion, a perfect city to open a TAG Heuer boutique” said TAG Heuer Worldwide President and CEO, Stephane Linder during his welcoming remarks to guests.

“As one of the fashion capitals in the world and one of my favorite cities to shop in, TAG Heuer belongs in New York City” added Diaz, looking amazing in Giambattista Valli coat, Céline shoes, and flashing her New TAG Heuer Aquaracer Steel and Rose Gold watch.



Cameron Diaz and Stéphane Linder, TAG Heuer's CEO. © TAG Heuer


TAG Heuer's new boutique, on New York’s Fifth Avenue © TAG Heuer