On 29 June 2014, TAG Heuer participated in the fist-ever European demonstration of the FIA Formula E Championship, the world's first fully electronic motor racing series. The event took place on Westminster Bridge in London and marked the official launch of the inaugural Formula E season, which will be contested by 10 teams over 10 rounds beginning on 13 September, 2014 in Beijing and finishing in 27 June, 2015 in London.

The all electruc formula

© TAG Heuer


The 29 June event in London involved the entire fleet of 20 Formula E Spark-Renault SRT-01E single-seaters, which are made with goundbreaking zero-emission components by the world's top car manufacturers and constructors. The cars reach maximum speeds of 225 km/h and accelerate from zero to 100 in 3 seconds. Driven by the best drivers in Formula One, Champ Car and IndyCar, their engines emit crowd-pleasing roars of 80 decibels, but no pollution.

TAG Heuer is a proud founding of the groundbreaking series. A passion for automobiles has fueled the Swiss watchmaker since its very beginnings. TAG Heuer is a fusion of engineering, technology, sport, science, and design - all combining to drive the change towards a better tomorrow.