On 29 June 2014, TAG Heuer participated in the fist-ever European demonstration of the FIA Formula E Championship, the world's first fully electronic motor racing series. The event took place on Westminster Bridge in London and marked the official launch of the inaugural Formula E season, which will be contested by 10 teams over 10 rounds beginning on 13 September, 2014 in Beijing and finishing in 27 June, 2015 in London.
The 29 June event in London involved the entire fleet of 20 Formula E Spark-Renault SRT-01E single-seaters, which are made with goundbreaking zero-emission components by the world's top car manufacturers and constructors. The cars reach maximum speeds of 225 km/h and accelerate from zero to 100 in 3 seconds. Driven by the best drivers in Formula One, Champ Car and IndyCar, their engines emit crowd-pleasing roars of 80 decibels, but no pollution.
TAG Heuer is a proud founding of the groundbreaking series. A passion for automobiles has fueled the Swiss watchmaker since its very beginnings. TAG Heuer is a fusion of engineering, technology, sport, science, and design - all combining to drive the change towards a better tomorrow.