“Life can be finished tomorrow. Eight hours for work, eight hours for sleep, and only eight hours for yourself. That’s only 33% of your life for yourself. What’s your next challenge?”

From an early age, Josef Ajram had known what he wanted to do and what he didn’t want to do. He liked numbers so he found on the stock market his place. His other passion: sports, practiced since his childhood.

In the stock market he is a day trader, pure vertigo and adrenaline. In sport, he tries the most demanding tests. They are two seemingly opposite worlds in which he lives extreme sensations that require dynamism and calculation for measuring capabilities and capacities.

TAG Heuer Friend of the Brand Josef Ajram shares why he’s taking on the world’s most extreme amateur cycling challenge.