On 28 April, 2015, TAG Heuer opened its first store in Panama City in Multiplaza Pacific Mall under the turntable of Sara Castro well known Panamanian’s young DJ!

The ribbon cutting ceremony was attended by the management of TAG Heuer with the presence of Henri Monti, Sales Director for Latin America and Sabrina Bergopsom Marketing Director, and Roberto Neira General Manager of Motta International, the partner of the brand since its inception in the country over 20 years ago.

The new boutique bears the latest TAG Heuer design concept which expresses its four universes (Sports, Lifestyle, Art, Heritage and Swiss Know-how) through the use of prestigious and avant-garde materials with a blend of warm and chic colors. Using a succession of strata to break up the walls with giants visuals of the brand’s ambassadors, it creates an entirely vibrant new way of showcasing its products.

It is the 6th boutique in Latin America and the 169th worldwide, and completes the wide spread international retail network at the premium locations (Geneva, Paris Champs- Elysees, New York City 5thAvenue, Ginza, Singapore Orchad Road, Hong Kong Times Square…) of the Swiss Avant-Garde Luxury watchmaker.