Born in Italy, crafted in Switzerland. The history of Anonimo watches is unmistakably linked to the pioneering exploits of Italy’s naval divers and alpini militare.
Established in 1997 in Florence by a group of watch lovers who were convinced that the product should be bigger than the brand, Anonimo moved to Switzerland in 2013. The brand thus brings together Swiss precision with a typical Italian sport-chic lifestyle. Anonimo was a pioneer in the use of bronze in watch cases and produces imposing and robust models. The Militare and Nautilo models are characterised by a cushion-shaped case and an atypical design. The dials have a minimalist look with a triangular arrangement of oversized numerals that recall the capital "A" in the brand's name.
Anonimo watches build on the standards that were set by the original wrist instruments supplied to the Italian navy’s daredevil divers. The requirements are simple: a robust, resistant design with clearly legible dials. The impression of solidity is reinforced by the use of robust materials such as DLC-treated steel and zinc-enriched marine bronze, which creates a unique aesthetic that is also a nod to the marine origins of Florentine watchmaking.
Militare Classic: This is a reworked design of a watch developed by Anonimo in 2001 for Italian combat divers. Its distinguishing element is a patented system for protecting the crown between the lugs at 12 o’clock.
Nautilo: A reinterpretation of a diving watch designed by military engineer Dino Zei, the 20th century refounder of Florentine watchmaking, the Nautilo also features a special case design to protect the crown, which is placed in an unusual position at 4 o’clock.
Five key dates
Anonimo's five key dates
1997 – Anonimo is founded in Florence, Italy and the Milimetri collection is launched
2001 – The Militare collection is launched
2005 – The Nautilo collection is launched
2013 – The brand is bought by a group of private investors
2016 - Reorganisation and restructuring to breathe new life into the brand