Anonimo

Born in Italy, crafted in Switzerland. The history of Anonimo watches is unmistakably linked to the pioneering exploits of Italy’s naval divers and alpini militare.
  • About

    About Anonimo

    Established in 1997 in Florence by a group of watch lovers who were convinced that the product should be bigger than the brand, Anonimo moved to Switzerland in 2013. The brand thus brings together Swiss precision with a typical Italian sport-chic lifestyle. Anonimo was a pioneer in the use of bronze in watch cases and produces imposing and robust models. The Militare and Nautilo models are characterised by a cushion-shaped case and an atypical design. The dials have a minimalist look with a triangular arrangement of oversized numerals that recall the capital "A" in the brand's name.

  • Philosophy

    Anonimo's philosophy

    Anonimo watches build on the standards that were set by the original wrist instruments supplied to the Italian navy’s daredevil divers. The requirements are simple: a robust, resistant design with clearly legible dials. The impression of solidity is reinforced by the use of robust materials such as DLC-treated steel and zinc-enriched marine bronze, which creates a unique aesthetic that is also a nod to the marine origins of Florentine watchmaking.
  • Collections

    Anonimo's collections

    Militare Classic: This is a reworked design of a watch developed by Anonimo in 2001 for Italian combat divers. Its distinguishing element is a patented system for protecting the crown between the lugs at 12 o’clock.
     
    Nautilo: A reinterpretation of a diving watch designed by military engineer Dino Zei, the 20th century refounder of Florentine watchmaking, the Nautilo also features a special case design to protect the crown, which is placed in an unusual position at 4 o’clock.
  • Five key dates

    Anonimo's five key dates

    1997 – Anonimo is founded in Florence, Italy and the Milimetri collection is launched

     

    2001 – The Militare collection is launched

    2005 – The Nautilo collection is launched

    2013 – The brand is bought by a group of private investors

    2016 - Reorganisation and restructuring to breathe new life into the brand

  • Contact

    Anonimo's contact

    Anonimo
    Chemin des Chalets 9
    CH-1279 Chavannes-de-Bogis
    Tel. +41 22 566 06 06
    Email: info@anonimo.com
    Official website

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Anonimo Julien Haenny CEO Anonimo Xavier Revil Spindrift

Anonimo

SUI Sailing Awards

— Anonimo offers a Nautilo watch to the Female and Male Sailors of the year.
28.11.2016
Anonimo Macau Leopard Racing Teams

Anonimo

TCR International Series

— Stefano Comini from Leopard Racing Team claims a second successive drivers’ title in the TCR International Series
24.11.2016
Anonimo nouveaux bracelets Militare

Anonimo

New straps

— The Militare line parades with new straps from the Autumn/Winter collection.
04.11.2016
Anonimo Nautilo © WorldTempus/Olivier Müller

Anonimo

Real-life test: the Nautilo

— Bronze is fiercely on-trend, and is becoming an increasingly familiar sight on watches. Aim: to produce a timepiece that mellows and ages over time, in tandem with its owner, making each watch a unique object. WorldTempus decided to check out the whole concept with the help of the Anonimo Nautilo.
01.11.2016
anonimo-ny-trade-show

Anonimo

Back in USA

— Last week-end, Anonimo exhibited at the Worn & Wound’s Wind Up Watch Fair in New York.
31.10.2016
Anonimo Militare Alpini IRM © WorldTempus / Michèle Brunner

Anonimo

Hands on: Militare Alpini IRM

— It’s not necessary to have the physique of a special forces soldier – or the tastes of one – to appreciate this military-inspired watch. It actually wears pretty well on a woman’s wrist.
27.10.2016

Newsletter

Watches priced by the kilo

— We interview Bulgari CEO Jean-Christophe Babin, calculate watch prices by the kilo and test the latest watch models.
24.10.2016
Anonimo Militare WorldTempus unique piece

Anonimo Militare

A one-of-a-kind watch

— You can buy the only Anonimo Militare in blue with a personalized dial exclusively from WorldTempus for the same price as the standard model.
03.10.2016