Dior

Profoundly influenced by the vision of its founder, Dior develops timepieces with a distinctive aesthetic identity. It offers artistic, technical collections in a consistent range of timepieces that leave creativity plenty of free rein.

  • About

    About Dior

    In 1947 Christian Dior founded his business of the same name in a mansion on avenue Montaigne, Paris. He went on to design radically avant-garde ladies' collections.

    As early as the 1950s, he expanded his business to perfumes. He was a visionary, and set off to conquer the United States – where he organised the first fashion shows abroad, with the help of his own public relations offices.

    He was so successful that in 1957, he alone was responsible for over half of France's haute couture exports worldwide. For the next three decades, Dior significantly developed its collections and renown, creating its first line of watches in 1975.

    The Dior Watchmaking Workshops, founded in 2001 in La Chaux-de-Fonds at the heart of the watchmaking region of Switzerland, enjoy a special relationship with the design studios in Paris' 8th district. They have enlisted the help of the best specialists in their field: movement designers, dial makers, jewel setters and more. Their close collaboration has borne fruit in five Dior Horlogerie collections: D de Dior in 2003, Chiffre Rouge in 2004, Dior Christal in 2005, Dior Grand Soir in 2010 and Dior VIII in 2011.

  • Philosophy

    Dior's philosophy

    Profoundly influenced by the vision of its founder, Dior develops timepieces with a distinctive aesthetic identity. It offers artistic, technical collections in a consistent range of timepieces that leave creativity plenty of free rein.

  • 5 key dates

    Dior's 5 key dates

    1905: Christian Dior born
    1975: Dior watches founded
    2001: Dior Watchmaking Workshops established at La Chaux-de-Fonds, Switzerland
    2008: launch of the first Tourbillon caliber, in the Dior Christal collection
    2011: launch of the Dior VIII collection and its first “Dior Inversé” caliber, placing the functional swinging rotor – in jewelled, openwork gold – above the dial

  • Collections

    Dior's collections

    Dior VIII : Dior VIII, the firm's most recent watch collection, draws its inspiration from Dior's taste for architecture, resulting in elegant, timeless, graphic lines. Mirroring a lady's wardrobe, it features “daytime”, “cocktail” and “evening” versions.

    Dior Christal : The Dior Christal collection, created in 2005, is a tribute to Christian Dior's colourist talent. The central decorative feature is the pyramid-shaped sapphire crystal, tinted with bright colours.

    D de Dior : Designed by Victoire de Castellane in 2003 and drawing its inspiration from a 1970s men's watch, the D de Dior combines femininity with jeweller's expertise. It brings together diamonds, precious stones and ornamental gems.

    Chiffre Rouge : Created in 2004, Chiffre Rouge embodies Dior's men's watchmaking. It draws its inspiration directly from Dior Homme in a concentration of every aspect of the graphic standard: asymmetry, red, and distinctive ‘scars'.

    Dior Grand Soir : The watches in the Dior Grand Soir collection, created in 2010, are exceptional timepieces, combining all the creativity, breadth and refined, sophisticated register of Dior with that of watchmaking.

  • Contact

    Contact Dior

    Dior Montres
    44, rue François 1er
    FR-75008 Paris
    T. +33 1 40 73 54 44

    Official website
    Email

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Dior

New Dior Fine Jewellery and Timepieces Boutique

— Opening of the new Dior Fine Jewellery and Timepieces Boutique situated opposite the House’s emblematic address in Paris.
06.10.2016
Dior VIII Grand Bal 2016

Dior

Having a ball

— The Dior VIII Grand Bal collection is inspired by a legendary masked ball and is brimming with references to the fashion house’s haute couture creations.
19.08.2016

Newsletter

Ladies’ week

— There is a decidedly feminine edge to the articles on WorldTempus this week, culminating in an explosion of colour inspired by a legendary grand ball.
15.08.2016

Dior

Video. La D de Dior, know-how

— La D de Dior Satine is adorned with Milanese mesh straps made from steel, yellow or rose gold, whose flexibility and shine make it real metallic fabric.
13.08.2016
Montres joaillères 2016

High jewellery watches

Naturally inspired jewellery creations

— Ears of wheat, gardens, laurel wreaths and birds – the high jewellery watches displayed in Paris during Haute Couture Week celebrate nature and much more besides.
13.07.2016
Dior VIII Grand Bal Ondine

Dior

Dior VIII Grand Bal Pièce Unique Ondine

— Preciously adorned with diamonds and gems, these 12 jewelry watches take inspiration from ball gowns.
12.06.2016
Dior Cannes Charlize Theron

Cannes

Video. Christian Dior's House Opening event

— Relive the opening of Le Château de la Colle Noire, with Charlize Theron among other very special guests.
14.05.2016
Dior VIII Montaigne Saisonnière and Dior Grand Soir Kaléidiorscope

Dior

An ode to modernity in fashion

— The Dior VIII Montaigne Saisonnière and Dior Grand Soir Kaléidiorscope pay tribute to Dior’s modernity and savoir-faire.
28.04.2016